HEY APPLE, ALL THAT E-WASTE IS A MAJOR OPPORTUNITY

Have you seen Jimmy Kimmel’s Apple ad parody? It’s humorous, but there’s a side of it that highlights serious problems with Apple’s business practices. The firm’s strategy of releasing a constant flow of new products epitomizes feeding the consumption hype. Whether or not people are aware of it, this form of excessive consumption causes serious negative consequences through the production of e-waste.

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WHY DO SOME BRANDS SEEM TO LACK SIMPLE COMMON SENSE?

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Surely, I can’t be the only one who has seen certain products sold or ads released by companies and said… “seriously?

The latest in a long string of “WTF” products and/or actions is Crate & Barrel’s “Lucky Beggar” wallet — a supposedly edgy cup-shaped accessory that mimics the cups that panhandlers use to ask for money. The item was available until earlier this week, when they suddenly got the flash of insight that maybe it was offensive, and subsequently removed it off the shelves.

Brilliant work guys. 

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SHOULD BRANDS BE CHALLENGING THEIR CONSUMERS AS MUCH AS THEY ARE CATERING TO THEM?

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Do Good.

The first time I encountered N/A, I wasn’t sure what this actually meant. As a company that stands for the development of social progress and putting purpose before profits, “Do Good” is one of the mantras to live by. But what exactly does “doing good” entail? What, I asked, did N/A do to do good?

Pardon the convoluted phrasing of my question, but I promise that it’s actually pertinent. The questions revolving around the “do good” motto, for me, are three-fold…

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BLACK FRIDAY: STOP THE INSANITY!

Black Friday: the pinnacle of consumerism in American culture. Spend the day with your family on Thanksgiving, and then wake up to stand in line for hours to buy a new TV. Each year, the holiday begins a little bit earlier. (And the consumer tension gets a little more fierce.) First it was the stores starting sooner than normal, then it was the stores opening in the middle of the night, now apparently Black Friday starts on Thanksgiving. (Sorry, I mean “Grey Thursday”)?

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ALL ABOARD THE SMILE TRAIN

I have a heap of opinions about charities. Giving to charity is still a (supposedly) great philanthropic act, but at the same time we have lost faith in certain charities, and sense that some quote unquote “causes” are simply glorified publicity acts. When it comes to charities, what are we to do about the lack of trust? Well instead of bashing the questionable charities, I’m going to do a bit of word-of-mouth promo for an organization that is rocking a strong charitable business model.

It’s called Smile Train.

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IS SUSTAINABILITY PROFITABLE?

If I played word association with a traditionally minded businessperson using “sustainability”, my bet is that three words that would emerge are “green”, “trend,” and “unprofitable”.

Let’s take a deeper look at these words…

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SEXUAL OBJECTIFICATION IN ADVERTISING: WHERE MY DUDES AT?


Sexual objectification in advertising has increasingly become a public issue over the past few years. A simple Google search gives numerous examples of overtly sexual ads. But there’s another thing that becomes clear when we look at the results: women are nearly always the subjects.

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WANTED: INTERNS

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[UPDATE: We are no longer accepting application for Winter Interns. Please stay tuned to our social media platforms for future opportunities.]

N/A is a marketing agency like no other.  We have a singular goal: to connect people and brands in ways that affect positive social change. We believe in the potential of capitalism — we can use it to save the world. 

Maybe you have a similar vision. And if so, perhaps we’d be a good fit for each other.

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THREE CELEBS USING THEIR INFLUENCE TO DO GOOD

"Celebrities doing good" — what does that evoke? Shopping for babies in Africa? Using PETA as an opportunity to get naked? $5000 per plate charity dinners? We’re just as disenchanted with that celeb "do-gooder" scene as you are.

But there are a couple rare cases of social good that we would like to acknowledge.

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